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INSIGHTS

Articles on photography and video for restaurants, hotels, brands and weddings: process, pricing and what actually works, written between Edinburgh and Valencia.

Double cheeseburger with bacon and soft onions, sweet potato fries behind, on a wooden table by the window at Burgers and Beers, food photography by Gorka Di Capitan

2 NOVEMBER 2026

2 MIN READ

The Art of Photographing a Burger

A burger looks like the easiest thing on the menu to photograph. It rarely is. How I work out what makes a burger place different, and light for that.

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Flying Panda poster with soufflé pancakes and bubble tea on a phone box in Edinburgh's New Town, photography and design by Gorka Di Capitan

23 OCTOBER 2026

2 MIN READ

A Poster Doesn't Scroll

Why printed photography still sells for restaurants and bars: posters, menus, phone boxes and large-format prints, and what it takes to shoot for print.

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Sport psychologist Joaquin Gonzalez writing in his notebook during a personal brand portrait session, by Gorka Di Capitan

12 OCTOBER 2026

3 MIN READ

Why a Psychologist Needs to Invest in Their Personal Brand

How a portrait session for sport psychologist Joaquín González grew into a website that now brings him more than six new clients a week from Google.

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El Killo lit inside the tentacles of a giant CGI octopus in the Geriatrico music video, produced by Gorka Di Capitan

22 SEPTEMBER 2026

9 MIN READ

Every Music Video Is Made Twice

What a music video really costs in the UK: realistic price ranges for independent artists, what each budget includes and how to spend yours well.

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Behind the scenes at an Edinburgh bar: octagonal softbox lighting a tiled tabletop for a drinks shoot by Gorka Di Capitan

10 SEPTEMBER 2026

3 MIN READ

Respect Is Part of the Job

What years of shooting hospitality taught me about earning trust, handling difficult rooms and knowing when to draw a professional line.

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Gorka Di Capitan photographing the Edinburgh skyline at sunset from Calton Hill

1 SEPTEMBER 2026

6 MIN READ

Ten Years Watching Edinburgh Compete for Attention

Ten years photographing Edinburgh hospitality taught me the competition isn't the venue next door anymore. It's every screen a customer sees first.

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