PERSONAL BRANDING
PHOTOGRAPHER & VIDEOGRAPHER
FOR PERSONAL BRANDS
I'm Gorka Di Capitan, a photographer and videographer based in Edinburgh, and a good part of my work is helping people build a visual presence: founders, coaches, influencers and creators who are, in effect, the face of their own business.
Personal branding shoots fail when they look like stock photography with your face in it. The good ones look like a well-shot day in your actual life: the fashion creator Ehab Ali reading by a cafe window in the New Town, the coach Ayren Honey laughing with his clients between sets, Millie Sophia teaching on the reformers at her own studio in Marbella. People trust what feels real, and the camera can tell the difference.
The practical side matters too. One session should leave you with months of material: portraits for your website and press, lifestyle images for your feed, vertical clips for reels and the covers that make your profile look like a brand rather than a hobby. I plan shoots around that list, not around a vague hour of posing.
I shoot mostly in Edinburgh and across Scotland, and I travel throughout the UK and abroad for the right project. Millie's shoot happened in Spain; yours can happen wherever your audience needs to see you.
WHAT I SHOOT FOR PEOPLE
Portraits and lifestyle imagery for the person behind the business: website, LinkedIn, press and speaking profiles. Polished without looking corporate.
Real sessions with real clients, like my work with Ayren Honey and Karina Boniek: coaching in action, the energy of the room and the results your future clients want for themselves.
Consistent, scroll-stopping content for your channels: outfits, locations and brand collaborations shot with the quality that gets you noticed by bigger partners.
Multi-camera course recordings and promo content, like Millie Sophia's Pilates instructor course: your knowledge, filmed properly, ready to sell while you sleep.
WHO THIS IS FOR
For people whose face is their business: founders raising their profile, coaches filling their books, creators growing an audience and professionals who keep getting told their photos don't match their level.
You don't need to be famous to need this. You need to be visible, and you need the version of you that shows up online to match the version people meet in person.
If you're still cropping yourself out of group photos for your professional profiles, this is exactly for you.
PEOPLE I'VE WORKED WITH
Creators, coaches and founders building their presence on camera.
WHY GORKA DI CAPITAN
WHY PEOPLE TRUST ME WITH THEIR IMAGE
Being photographed is uncomfortable for most people, including many who do it for a living. A big part of my job is making the session feel like hanging out rather than performing, because relaxed people photograph better. Every single time.
I also come at this from a brand angle, not just a portrait angle. Working with restaurants, drinks brands and campaigns taught me to think about where every image will live and what it needs to say. Your personal brand deserves the same strategy a company would get.
Clients like Ehab Ali keep coming back season after season because the content compounds: the stronger your visual presence gets, the better the opportunities that find you. That's the long game we're actually playing.
READY TO BE SEEN PROPERLY?
Let's build a presence that opens doors.
FOLLOW ME ONLINE