BRAND CAMPAIGN PHOTOGRAPHY & VIDEOTENNENT'S: THE SECOND STADIUM

SCOTLAND · 2026

MY WORK WITH TENNENT'S: THE SECOND STADIUM

Tennent's is Scotland's most iconic beer brand and the official beer of Scottish Rugby. For the 2026 Calcutta Cup, the annual Six Nations fixture between Scotland and England at Murrayfield, Tennent's created The Second Stadium, a fan experience at The Three Sisters in Edinburgh designed to bring the atmosphere of Murrayfield to those who couldn't make it to the ground.

The venue was transformed with stadium-style decorations and branding to recreate the energy of matchday, giving fans the full experience on the big screen.

I was brought in through creative agency We Are Quantum, the same team behind the Pret a Manger x Poppi launch, to handle the video production for the activation. The brief was specific: the film had to concentrate on the decoration and the atmosphere, because Tennent's internal team would use it to plan and pitch the following year's edition. Matchday itself I covered in full, from the crowd to the brand presence in every corner.

Once the match was over the film also ran on social media, and the activation was considered a success both in the room and online.

A brand activation film has to hold the crowd, the branding and the roar of a big screen moment in one edit. Building a fan experience? Tell me about it.