All Posts

For a long time, being a photographer or videographer was quite easy to define. A client needed images, you showed up, you created them, and that was the job. The expectation was technical execution. Nothing more, nothing less. But that definition does not really reflect how this work functions today, especially when you spend most of your time working with hospitality venues, independent businesses, and brands that are growing while trying to manage everything else at the sa

Returning to photograph and film New Year’s Eve at The Dome for the third consecutive year has become a meaningful marker in my calendar. Each year brings a different atmosphere, a new rhythm, and a fresh challenge in capturing an event that is both visually refined and emotionally charged. The evening is a balance between elegance and spontaneity. Carefully designed interiors, lighting and table settings create a strong visual foundation, while the real story unfolds in the

Some time ago, I wrote an article for a recognised media outlet in southern Spain reflecting on the importance of developing a critical perspective. Not from an academic standpoint, but from personal experience—observing, analysing and questioning the images we consume every day. In photography and video, images are never just about aesthetics. They are built through intention, context and decision-making. Having a critical perspective doesn’t mean rejecting visuals, but unde