Tiles

I have been working with Tiles Bar Edinburgh since 2023, helping the venue elevate its visual presence with more polished, professional photography for food, drinks, interiors and atmosphere-led content.

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Tiles already has a strong in-house online marketing team, so the focus of my work has been to support their strategy with high-quality visual assets that feel clean, commercial and flexible across different platforms. From social media and seasonal promotions to printed material and in-venue displays, the goal has always been to create images that feel useful beyond a single post.

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Part of the project also included producing high-resolution photography for large-format prints, allowing selected images to be displayed inside the venue as framed wall artwork. This gave the content a second life beyond digital marketing, turning commercial photography into part of the physical customer experience.

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Over two consecutive years, I also helped Tiles with visual content for their participation in Square Cinema, the free outdoor cinema event held at St Andrew Square Garden in Edinburgh. With the venue located right beside the square, the event created a strong opportunity to connect food, drinks and hospitality with one of the city centre’s most visible public experiences.

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The result is a long-term visual collaboration built around consistency, practical marketing use and a clear understanding of how hospitality content needs to work across both online and offline spaces.