DRIP WATER

DRIP is the UK's first true lifestyle water brand, founded in 2023 by British TV chef and rapper Big Zuu. Born from London's grime and music scene, DRIP offers a premium canned alternative to still and sparkling water, naturally filtered through chalk layers from England's South Downs. With partnerships spanning the UFC, Matchroom Boxing and Grand Slam Track, DRIP has quickly built a strong cultural presence through partnerships across music, sport and live events.

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I was brought in as the official photographer for DRIP at Terminal V Edinburgh, one of Europe's biggest electronic music festivals, where DRIP was the official water partner of the event. The brief was to capture the brand in action across the festival grounds, documenting the energy of the crowd, the activations and the product in its natural environment.