Tantra Edinburgh was a contemporary Indian restaurant and dining destination located on Castle Street in the heart of Edinburgh, known for its progressive reinterpretation of Indian cuisine and immersive, multisensory approach to food and drink. The concept aimed to take traditional flavours into a modern context, emphasising texture, presentation and atmosphere in every dish served.

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From 2021 to 2023 I worked with Tantra Edinburgh as Social Media Marketing Manager, Content Creator, Photographer and Videographer, developing visual content and strategic campaigns tailored to the restaurant’s identity and customer experience. During this period we produced photography and video assets designed to capture the unique ambience, interiors, food presentation and lifestyle appeal of the venue, as well as supporting marketing efforts through social media channels and digital campaigns.

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While the restaurant sadly closed approximately one year after my engagement ended, the work done together helped generate significant visibility and traction during its operation. Strategic campaigns driven by visual content helped attract guests even during traditionally quieter periods, supporting promotions and offers, and contributing to increased awareness of fine Indian dining in the local Edinburgh market.

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This project reflects a collaboration where visual storytelling and digital content were central to driving engagement, conveying the restaurant’s identity, and helping to position it distinctively in a competitive hospitality environment.